Tales of Mediterranean lifestyle told through stories and crossed lives of people who love our culture with passion. They guide us throughout the campaign and teach us the values of enjoying slow life, sharing, celebrating, taking advantage of every moment. They show us how to live the BE, HERE, NOW
Wherever we are, we need to sustain ourselves by choosing our surroundings carefully and nourishing our awareness in each moment
Pernilla Danielsson Swedish Photographer
What does the Mediterranean represent to you?
To me, it is to live more spontaneous and social. Life is not so scheduled here compared to how I lived up in Scandinavia. The environment is warm, not only in the sense of the temperature but also between people, when you talk with strangers, when you smile and say hi to other people at the bus stop. For me, the Mediterranean lifestyle is to live in the “now”.
Let’s talk about the Jisco Collection: what do you love most about a pair of glasses?
They are not only cool looking, they are also super comfortable to wear. And they all come with their own personality, so you will not see anyone else wearing the same as you.
What made you choose this model as your favourite?
I got glasses when I was 12 years old, so I have been going through quite some models over the years. And I realise that I feel more me in frames that are not too feminine. My face is quite round, so I want something a bit big and bold to balance my looks.
If you were a colour, which colour would it be and why?
I love all kinds of colours, but if I have to pick one, it would be blue. Maybe because my eyes are blue, but a blue sky and a blue sea make me truly happy. And I love to wear jeans. So I guess it all comes together somehow
What is your life motto?
To live honest and true. And to make choices from the heart rather from the brain. I believe that when we do things that we truly love, both in our personal and professional life, magic things happen.
What is your favourite place to be?
For me, it is absolutely Mallorca. I have lived 7 years on the island, and I never get tired of this place.
What is your life’s dream?
In many ways, I feel I live my dream right now. I moved to a place that feels like home to my heart, and I get to work as a photographer as I love. So all I dream of is to continue on this path and see where it leads me.
Founded by Jördis Neubauer and Francisco Marin, JISCO is a young company, formed by a team of people of different nationalities, united by one great passion, lifestyle and Mediterranean culture.
Our soul is reflected in each of our models, from its design and production until its launch, trying to transmit a little bit of the Mediterranean Style with every collection.
For this reason, you will often find us strolling through a small fisher village, or bordering the coast from the sea. Our inspiration comes from these enchanting landscapes: simple lines, soft curves and vibrant colours which exist only in the special light created by this part of the world.